{"id":7199,"date":"2022-06-07T17:57:40","date_gmt":"2022-06-07T15:57:40","guid":{"rendered":"https:\/\/svetkamene.eu\/?p=7199"},"modified":"2022-06-15T23:31:35","modified_gmt":"2022-06-15T21:31:35","slug":"jake-jsou-moznosti-nahradit-kamenicke-veletrhy","status":"publish","type":"post","link":"https:\/\/svetkamene.eu\/index.php\/cs\/2022\/06\/07\/jake-jsou-moznosti-nahradit-kamenicke-veletrhy\/","title":{"rendered":"Jak\u00e9 jsou mo\u017enosti nahradit kamenick\u00e9 veletrhy"},"content":{"rendered":"\n<p><strong>Leto\u0161n\u00ed rok byl pro veletrhy pom\u011brn\u011b ne\u00fasp\u011b\u0161n\u00fd. Situace kolem pandemie koronaviru p\u0159ipravila po\u0159adatel\u016fm veletrh\u016f nep\u0159\u00edjemn\u00e9 chv\u00edle. Jsou mezi nimi p\u0159ev\u00e1\u017enou v\u011bt\u0161inou velk\u00e9 spole\u010dnosti s&nbsp;vysok\u00fdmi fixn\u00edmi n\u00e1klady, u&nbsp;kter\u00fdch se d\u016fsledky t\u011bchto ud\u00e1lost\u00ed n\u00e1sledn\u011b p\u0159el\u00e9vaj\u00ed do dal\u0161\u00edho hospod\u00e1\u0159sk\u00e9ho roku.<\/strong><\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Objevily se n\u00e1pady na budov\u00e1n\u00ed online platforem a&nbsp;organizov\u00e1n\u00ed veletrh\u016f \u201eonline\u201c. S&nbsp;t\u00edmto n\u00e1vrhem p\u0159i\u0161el Marmomac, jeho\u017e online veletrh se uskute\u010dnil pod n\u00e1zvem Marmomac ReStart. Z&nbsp;obt\u00ed\u017e\u00ed spojen\u00fdch se z\u00edsk\u00e1v\u00e1n\u00ed n\u00e1zor\u016f na tuto ud\u00e1lost \u2013 v&nbsp;ofici\u00e1ln\u00edch i&nbsp;neofici\u00e1ln\u00edch m\u00e9di\u00edch a&nbsp;tak\u00e9 na soci\u00e1ln\u00edch s\u00edt\u00edch \u2013 usuzuji, \u017ee se nejednalo k&nbsp;\u017e\u00e1dn\u00e9mu velk\u00e9mu \u00fasp\u011bchu. Seznam vystavovatel\u016f byl uzav\u0159en s&nbsp;\u010d\u00edsly p\u0159edstavuj\u00edc\u00edmi p\u0159ibli\u017en\u011b 10&nbsp;% \u00fa\u010dasti p\u0159i&nbsp;b\u011b\u017en\u00fdch veletr\u017en\u00edch akc\u00edch. A&nbsp;nen\u00ed to nic p\u0159ekvapiv\u00e9ho. Pro online komunikaci nepot\u0159ebujete \u017e\u00e1dn\u00fd speci\u00e1ln\u00ed syst\u00e9m. Uchaze\u010di a&nbsp;z\u00e1kazn\u00edci se navz\u00e1jem kontaktuj\u00ed, ani\u017e by museli vyu\u017e\u00edvat veletr\u017en\u00ed platformy. Je to trochu jako kdy\u017e n\u011bkdo navrhuje telefonn\u00ed s\u00ed\u0165, kde je t\u0159eba objedn\u00e1vat hovory.<\/p>\n\n\n\n<p>Zaj\u00edmalo by m\u011b, jak\u00e1 je budoucnost veletrh\u016f? V&nbsp;bl\u00edzk\u00e9 budoucnosti nejsou v&nbsp;podstat\u011b \u017e\u00e1dn\u00e9 vyhl\u00eddky na setk\u00e1v\u00e1n\u00ed ve v\u00fdstavn\u00edch hal\u00e1ch. Veletrh STONE byl odlo\u017een na podzim roku 2021. Zru\u0161eny nebo odlo\u017eeny jsou i&nbsp;dal\u0161\u00ed akce \u2013 polsk\u00e9 i&nbsp;zahrani\u010dn\u00ed, v&nbsp;r\u016fzn\u00fdch pr\u016fmyslov\u00fdch odv\u011btv\u00edch, nejen kamenick\u00e9 \u2013 pl\u00e1novan\u00e9 na jaro.<\/p>\n\n\n\n<p>M\u016f\u017eete se pokusit p\u0159edpov\u011bd\u011bt dopadu leto\u0161n\u00ed absence veletr\u017en\u00edch akc\u00ed v&nbsp;Poznani na trh.<\/p>\n\n\n\n<p>Prvn\u00ed v\u011bc, kter\u00e1 mi p\u0159ijde na mysl, je nedostatek \u010d\u00ednsk\u00fdch prodejc\u016f n\u00e1stroj\u016f. Nedojde k&nbsp;hromadn\u00fdm n\u00e1kup\u016fm, co\u017e bude muset m\u00edt za n\u00e1sledek n\u00e1r\u016fst po\u010dtu objedn\u00e1vek od polsk\u00fdch dodavatel\u016f \u2013 v\u010detn\u011b t\u011bch, kte\u0159\u00ed nab\u00edzej\u00ed n\u00e1stroje z&nbsp;\u010c\u00edny. Mo\u017en\u00e1 pak ti, kte\u0159\u00ed cht\u011bj\u00ed na veletrhu nakupovat, zjist\u00ed, \u017ee tak\u00e9 tuzem\u0161t\u00ed dodavatel\u00e9, mo\u017en\u00e1 za m\u00edrn\u011b vy\u0161\u0161\u00ed cenu, dod\u00e1vaj\u00ed podobn\u00e9 zbo\u017e\u00ed, kter\u00e9 m\u00e1 p\u0159edv\u00eddateln\u00fd v\u00fdrobn\u00ed standard a&nbsp;stabiln\u00ed kvalitu.<\/p>\n\n\n\n<p>M\u00e1lokoho zaj\u00edm\u00e1 skute\u010dnost, \u017ee prodej na v\u00fdstavn\u00edm st\u00e1nku \u010dasto prob\u00edhal mimo ofici\u00e1ln\u00ed fisk\u00e1ln\u00ed syst\u00e9m \u2013 odtud n\u00edzk\u00e1 cena. Mo\u017enost levn\u00e9ho n\u00e1kupu je d\u016fle\u017eit\u00e1. Mo\u017en\u00e1 v\u0161ak p\u0159edstavivost (a&nbsp;kapsy) kupuj\u00edc\u00edch p\u0159esv\u011bd\u010d\u00ed argument, \u017ee za m\u00edrn\u011b vy\u0161\u0161\u00ed cenu si od polsk\u00fdch dodavatel\u016f kupuj\u00ed tak\u00e9 poprodejn\u00ed servis a&nbsp;mo\u017enost vyu\u017eit\u00ed z\u00e1ruky. P\u0159i&nbsp;n\u00e1kupu na \u010d\u00ednsk\u00e9m veletr\u017en\u00edm st\u00e1nku nemaj\u00ed \u0161anci usp\u011bt s&nbsp;reklamac\u00ed.<\/p>\n\n\n\n<p>Vzhledem k&nbsp;nedostatku marketingov\u00e9 komunikace na veletrhu by spole\u010dnosti, kter\u00e9 cht\u011bj\u00ed zachovat sou\u010dasnou \u00farove\u0148 prodeje, m\u011bly hledat jin\u00e9 zp\u016fsoby komunikace s&nbsp;trhem. \u00dakol je to nal\u00e9hav\u00fd. Veletrhy se te\u010f nebudou moci konat a&nbsp;pro\u017e\u00edv\u00e1me obdob\u00ed, kdy se budeme muset postarat o&nbsp;p\u0159\u00edpravu materi\u00e1l\u016f a&nbsp;n\u00e1stroj\u016f, se kter\u00fdmi zah\u00e1j\u00edme p\u0159\u00ed\u0161t\u00ed sez\u00f3nu.<\/p>\n\n\n\n<p>Posledn\u00ed t\u00fddny uk\u00e1zaly, \u017ee objem objedn\u00e1vek p\u0159ich\u00e1zej\u00edc\u00ed od z\u00e1kazn\u00edk\u016f z\u016fst\u00e1v\u00e1 t\u00e9m\u011b\u0159 na \u00farovni p\u0159edchoz\u00edch let, tak\u017ee pr\u00e1ci ur\u010dit\u011b m\u00e1me. Probl\u00e9my ov\u0161em byly s&nbsp;dod\u00e1vkami. O&nbsp;tom jsme psali v&nbsp;p\u0159edchoz\u00edm \u010d\u00edsle \u010dasopisu Kurier Kamieniarski. Zd\u00e1 se, \u017ee k&nbsp;\u00fasp\u011b\u0161n\u00e9mu zavr\u0161en\u00ed p\u0159\u00ed\u0161t\u00ed sez\u00f3ny bude muset b\u00fdt zah\u00e1jena \u0159ada aktivit sm\u011b\u0159uj\u00edc\u00edch ke komunikaci s&nbsp;trhem. A&nbsp;kone\u010dn\u011b jsme cht\u011bli n\u011bjak\u00e9 finan\u010dn\u00ed prost\u0159edky tak\u00e9 vy\u010dlenit na \u00fa\u010dast na veletrhu. Na provozovatele v\u00fdstav relativn\u011b dost. N\u011bkter\u00e9 z&nbsp;nich by se m\u011bly v\u011bnovat na budov\u00e1n\u00ed vztah\u016f.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4>Co m\u016f\u017eete ud\u011blat?<\/h4>\n\n\n\n<p>Ur\u010dit\u011b nav\u00fd\u0161it po\u010det telefonick\u00fdch kontakt\u016f. Mo\u017en\u00e1 by m\u011bla b\u00fdt nab\u00eddka p\u0159ipravovan\u00e1 pro veletrh prezentov\u00e1na ve form\u011b let\u00e1k\u016f, reklamn\u00edch tiskovin, publikac\u00ed v&nbsp;soci\u00e1ln\u00edch m\u00e9di\u00edch a&nbsp;obchodn\u00edch \u010dasopisech. Obecn\u011b mus\u00edte zv\u00fd\u0161it svoji aktivitu tak, aby po\u010det kontakt\u016f se z\u00e1kazn\u00edky byl stejn\u00fd jako v&nbsp;dob\u00e1ch, kdy se po\u010d\u00edtalo s&nbsp;\u00fa\u010dast\u00ed na veletrz\u00edch.<\/p>\n\n\n\n<p>St\u00e1le m\u00e1me kontakty s&nbsp;b\u011b\u017en\u00fdmi z\u00e1kazn\u00edky \u2013 posta\u010d\u00ed je udr\u017eovat. Mo\u017en\u00e1 by byl dobr\u00fd n\u00e1pad uskute\u010d\u0148ovat video kontakty realizovan\u00e9 prost\u0159ednictv\u00edm chatu (WhatsApp, Skype, Messenger). Stoj\u00ed tak\u00e9 zato navazovat nov\u00e9 kontakty prost\u0159ednictv\u00edm \u010dasopis\u016f a&nbsp;aktivit na soci\u00e1ln\u00edch s\u00edt\u00edch. Pokud si s&nbsp;t\u00edm d\u00e1me takovou pr\u00e1ci, ur\u010dit\u011b se navzdory nedostatku obchodn\u00edch sch\u016fzek budeme moci dob\u0159e p\u0159ipravit na novou sez\u00f3nu.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Zdroj: <a href=\"http:\/\/www.kurierkamieniarski.pl\/artykuly\/targi\/1277-2020-11-17-10-31-32.html\" target=\"_blank\" rel=\"noreferrer noopener\">Kurier kamieniarski<\/a><\/p>\n\n\n\n<p>Autor: Dariusz Wawrzynkiewicz |&nbsp;&nbsp;&nbsp;Publikov\u00e1no: 19.&nbsp;11.&nbsp;2020<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leto\u0161n\u00ed rok byl pro veletrhy pom\u011brn\u011b ne\u00fasp\u011b\u0161n\u00fd. Situace kolem pandemie koronaviru p\u0159ipravila po\u0159adatel\u016fm veletrh\u016f nep\u0159\u00edjemn\u00e9&#8230;<\/p>\n","protected":false},"author":31,"featured_media":7200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[669],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jak\u00e9 jsou mo\u017enosti nahradit kamenick\u00e9 veletrhy - Sv\u011bt Kamene<\/title>\n<meta name=\"description\" content=\"Leto\u0161n\u00ed rok byl pro veletrhy pom\u011brn\u011b ne\u00fasp\u011b\u0161n\u00fd. Situace kolem pandemie koronaviru p\u0159ipravila po\u0159adatel\u016fm veletrh\u016f nep\u0159\u00edjemn\u00e9 chv\u00edle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kurierkamieniarski.pl\/artykuly\/targi\/1277-2020-11-17-10-31-32.html\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak\u00e9 jsou mo\u017enosti nahradit kamenick\u00e9 veletrhy - Sv\u011bt Kamene\" \/>\n<meta property=\"og:description\" content=\"Leto\u0161n\u00ed rok byl pro veletrhy pom\u011brn\u011b ne\u00fasp\u011b\u0161n\u00fd. 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